When evaluating the design, first of all looking at it’s innovation and uniqueness, it is very different to the existing covers within this genre. It doesn’t use red and only has an image of a pig in a loose term and in a much more conceptual way compared to the other covers.
The colour blue especially makes it stand out, it works well as it contrasts against the shadows and the white type, but also has deeper connotations with the Russian propaganda posters and the idea of night ,which is when the pigs deceived most of the animals.
From feedback it was taken that it is very imaginative, and although readers may not know what it is straight away after reading the book they may have a better idea. The concept behind it was to have a hidden meaning on the front cover to represent the style of the story of an allegory, which means a hidden meaning, moral or story within the book.
Some criticism was that it was difficult to read on the back cover, therefore may have to make the back cover darker to make the white type stand out more, or create some kind of ornamentation to go behind it so it stand out more.
In conclusion the design works well and answers the brief, it’s innovative, stands out against the existing covers, and executes a strong use of typography within the title on the front. It also successfully shows knowledge and inside information that only people who have read the book would realise or understand completely.
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