The design was made into prototypes, to see how the new layout looked when folded together and to see what was on show and if anything was the wrong way around etc. The colour scheme used here has kept the golden colour for the institutional information, which stands out and contrasts against the other colours. Also the blue, orange and green seem to create a harmonious colour scheme, although from feedback it was states that the green stands out quite a lot and doesn't blend into the other colours as well.
What was found wrong with the design when printed was the logo was upside down on the side of the box, therefore this needed to be changed and revisited. Also it was taken from feedback that the green also doesn't seem to represent the indulgent or appetising nature of the bars. The tasting note is also hard to read at this size, therefore it may need to be experimented with printing the prototypes on A3 rather than A4, or changing the point size of this.
The layout works well, as feedback stated that it really focuses in on the illustrations, which is the main aspect of the packaging. Also the repetition of the flowers alongside the box ties the whole design together and further implements the concept of the design.
The colour scheme of the second prototypes seems more harmonious, although there are two issues which came up during feedback. The orange and yellow are maybe too similar and may be lost when put together although on screen the colours are different and don't seem as similar. The colours also best represent the ingredients of the bars better and make it more obvious for customers to relate colour to taste.
The second issue was the legibility of the institutional information as it may be too light, although again it needs to be experimented with printing the boxes at A3 size, and this may make it more legible. It also creates a hierarchy of information, therefore the logo, the name of the bar and the illustrations stand out more as well as the colours which is recognisable for the brand anyway. Therefore it isn't as important for the institutional information to stand out as much. It's also more natural and is more harmonious with the existing colours, rather than the other design where it was stated that the colours clashed. It's also more of a muted, natural colour to contrast against the brighter, saturated colours of this packaging and also the existing packaging, to again make it known to the customers, the nature, healthy and free from nature of the bars.
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