Below are the final illustrations taken from the illustrator who interpreted the initial concept in her own way, after discussing through ideas and different concepts for the identity, the nostalgic activities stood out the most.
The illustrations came from our idea of representing the nostalgic activities that adults miss from their childhood. Specifically focusing on those activities outdoors, due to the natural, 'free from' aspects of the new identity.
The initial idea was to use flowers to represent this concept on the packaging and also through the key visuals and landing page. However the illustrator came up with the idea of incorporating people into the flowers, which works really well and makes the identity feel very relatable and humane. They also continue to represent the brand aims and ideals of creating a decadent and handmade identity, whilst also representing the new identity in the healthy snack market, using the outdoors and nature to do this.
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