Design Ideas
- Initial Sketches of character.
- Using different illustrations of stars to represent wonder, and the space around us, stars are also nearly always used in reward systems for children and used as stickers.
- Another idea was using a question mark character, tor represent curiosity and asking questions about life and the world in general, to be inquisitive.
- The illustrative nature makes it seem more friendly and approachable, rather than sharp geometric lines, the curved edges add to this too.
- The colours chosen are yellow and orange, as these colours represent curiosity, encourage confidence, extroversion and independence. Yellow also inspires communication and cooperation.
- The eyes and facial expressions add personality and will therefore act more friendly for children to trust and listen to 'Wonder'.
- Uses highly saturated colours, from a primary and secondary colour scheme.
- Organic Shapes.
- Handwritten Typeface
- Too organic for a digital design.
- Experiment with more clinical and abstract typefaces and logo designs.
- Good for children, but also needs to appeal to adults.
- Colours are too bright when they are all put together.
- The design looks too immature and would paper work on paper, but it would be hard to read and view on digital designs.
- The design wasn't right for the target audience, quite patronising and immature.
- It was the wrong approach to take, after looking at existing branding and digital designs of similar softwares.
- The design needs to be simplified and made more appropriate to be viewed on a screen, using more vector imagery and sans serif typefaces.
- The colours are also too harsh on the eyes, especially when looking at a brighter screen, which makes it harder to interact with.
- It makes the design too busy, there needs to be a contrast between organic and geometric lines.
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