Monday, 12 March 2018

Buddy Scheme Logo: Further Developments


Below shows further developments, responding to feedback from the previous designs. The designs have been developed and tried out in the different colours and with the most successful typefaces. The most successful colour from feedback is blue, as it's bright, but not too bright and it also represents the university. Another aspect of the colour blue is it represents and stands for the same ideals the buddy scheme exists for. For example, it's reliable, relaxing and approachable. 





After selecting the colour blue for the final design, it was experimented with trying the different typefaces. The issue with the blank and white space in the coffee cup illustration was resolved by moving the words across. It also makes the design more balanced.

Next steps are to experiment with size and placement of the type before deciding on a final design. 




No comments:

Post a Comment