After developing the layouts, these are the final layouts for the design, it keeps enough white space, whilst also utilising the illustrations to strengthen the concept of the design and it also makes used of the ends of the box and gives the illustrations space to breather, rather than being crowded with text.
After changing the layout of the logo and the placing of this as within the brand guidelines it needs to be seen first within the hierarchy. It also lets the customer know that this new identity, although it has a different name, it is still made and created by the grown up chocolate company which was important to them.
The key visuals have been placed on the side of the box, to let the customer know straight away that this range is based around natural ingredients and focuses on the 'free from' side of the healthy snack category.
There has also been space and areas for the nutritional information and barcode to be added, as this was stated in the brief to as a mandatory requirement.
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