These are the flowers from the illustrator who is collaborating on the design. These were developed after initial packaging layouts and designs were experimented with and there was too much white space. It was discussed that the the initial, main illustrations on the front of the packaging needed to be surrounded and joined by more, smaller illustrations to both stregthen the concept and also make sure the design is cohesive as a whole. These illustrations are also to be used on the landing page and within the key visuals, repeating to make a strong identity.
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