OUGD505: Contemporary Children's Design

Kiz Five Branding - Behance

• Primary Colour Scheme
• Simplified Illustrations
• Simple Outlines
• Sans Serif and Serif Typefaces
• Contrasting colour combinations. 
• Making animals from hand illustrations. 

Nurture Branding - Leaf Design

Shows the company's expert, approachable and supportive approach, whilst also allowing their open, fun and exciting character to come through. 

• Paper cut outs.
• Printed textures. 
• Sans serif typefaces. 
• Muted, pastel colours.
• Yellow, green blue and pink. 
• Interactive leaflets using interesting folds. 
• Shapes. 

Aeroplay - Lily Li

This vibrant brand uses colour to convey the playfulness of the product while also grabbing the attention of kids.

• Bright, vibrant, highly saturated colours.
• Geometric Shapes.
• Patterns.
• Sans serif typefaces.
• Illustrations. 

BVE Kids - Eiga Design

• Primary and secondary colour schemes.
• Illustrations heavily made from shapes. 
• Concertina booklets and folds. 
• Geometric Shapes. 
• Block Colours. 
• Highly saturated colours. 

Magic Bubble - Behance

• Muted pastel colour scheme. 
• Vector Illustrations. 
• Sans serif typeface.
• Utilisation of white space.
• Geometric Shapes. 

Children's Museum New Hampshire - Haigh and Martino 

• White Space.
• Saturated colour scheme. 
• Purple, green, orange, red and blue. 
• Vector, Line illustrations. 

Eric Rohter - World Children's Festival

A sweet, candy coloured identity that uses simple curved shapes for an adaptable typeface and clear, communicative language tailored towards its audience.

• Pastel, muted colour scheme.
• Vector illustrations. 
• Utilising Shapes.
• Room for personalisation and interaction. 
• Sans serif typefaces. 

Conclusion

• Vector Illustrations
• Muted pastel colour schemes.
• Highly saturated primary colour scheme. 
• Sans Serif Typeface.
• Geometric Shapes.