Overall the design is successful in answering the brief as when asking in feedback what the design communicates, words such as friendly, relaxed and familiar came to light. The initial aims of the brief to create a welcoming, inclusive design has been achieved. The illustration is successful in representing the scheme and the coffee cup relates to what the buddy scheme represents and consists of. It reflects a community feel through the way and where coffee is usually drank. It also represents the incentive of being a part of the buddy scheme, receiving free coffee vouchers when attending meetings int he cafe.
The colour represents the university well and stands out amongst other logos and posters around the university. The typeface is legible and works cohesively alongside the illustration. Another reason the design is successful is the fact that it is in vector form and therefore works well in both print and on screen which was an important aspect of the initial brief.
When evaluating improvements and how the design could be developed further, one aspect would be perfecting the illustration or collaborating with an illustrator to design it. Another would be to experiment with placing the logo around the university and see how it would work within the environment. However due to the nature of this brief being a day brief, time was an important aspect, if there was more then those could have been developed.
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