Events Branding: Evaluation

When evaluating the final outcomes, the most important aspects is client satisfaction. The client was extremely happy with the designs and couldn’t have wished for anything more. Therefore this shows that the design was successful, in the way that the client was pleased with all aspects of the final outcomes, specifically the logo design and stickers. The client has now applied the logo to social media. The client also thought the designs represented her brand well, therefore the final outcomes were successful in answering the brief and defining the brand. The client also thought that their personality was reflected well through the designs which was an important aspect to them.

 Feedback from other creatives also came back positive, saying that the colours, logo and typefaces represented the brand aims well. The final outcomes achieved the aims of communicating, originality, class with an elaborate design. The design definitely achieves classy and originality, however the elaborate element was hard to achieve due to the nature of the production costs and methods, they needed to be relatively cheap and easy. 

Improvements which could be made are the thickness of the business cards, if there was thicker stock available that would have been more suitable. However the thickest stock was 300gsm therefore we had to make do with what resources were available. Another aspect which needed to be looked at was the reality of printing and producing the packaging. creating a large number of these wouldn’t be sustainable, therefore in the future this would need to be revisited if the brand became successful. 

In summary the design worked well due to the clients satisfaction, the final outcomes were deemed successful, however when produced in the industry there would be different production methods and different stock choices to improve the final outcomes and makes production easier and cheaper.