This is the final placement of the logo, this is the best place for it and means it can be placed consistently across the packaging. It also solved the issue of the brand identity, although this range of chocolate bars needed a name which also needs to be shown on the packaging, and allows customers to know that this new identity is still by the grown up chocolate company and will therefore still hold their brand ideals.
It also allowed the tasting note to be applied constantly throughout in the same place, therefore the customer's eyes follow the right hierarchy and can see and follow all the information in the most important and correct order.
These developments show the difficulty in placing the logo, as it needed to be consistent across each bar, however this just couldn't be done around the illustrations which are the most important components and therefore couldn't be changed. Placing the logo in these situations also meant it wasn't bug enough, as in the brand guidelines it states that the logo needs to be the first thing that customers see within the hierarchy of the packaging layout and design. However as this was too difficult to place the logo in the centre of the packaging it was decided to experiment with it elsewhere.
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