Grown Up Chocolate Company Identity: Final Feedback

• Key Visuals - The artwork on the key visuals is hard to see, the design is too intricate. Also would have been better to have a different icon for each to make them more visually different and recognisable, without reading it. Another piece of feedback was to not place all three of the icons on the packaging as if they were to be produced, this probably wouldn't be the case. The designs have already been produced and printed, therefore this feedback will be part of the evaluation of the design and identity. 
• Colour - Feedback about the colour, firstly came back that the grey/taupe colour doesn't work well with the colours of the logo. However they understood that the colour of the logo cannot be changed and it's quite a hard colour to match other colours too. This colour also is harder to see and read and may become lost in the packaging, however mixed feedback said it worked well and then it was visible. When printed more clearly and in better quality it is more visible and clearer. The colour palette of the packaging works well as it's muted and and clearly represents the natural ingredients of the bars.  
• Collaboration - The collaboration worked well, apart from the visual icons, would have liked these to be more individual and a stronger illustration and visual.
• Illustrations - Speak about how to make the packaging and illustrations more gender neutral, seems to have achieved this within the design having illustrations of both men and women. The flowers aren't too feminine and the packaging relates and will be of interest to both men and women.