This design has taken just the flower illustrations and applied them across the whole design. One main issue with this is that there is too much white space and it doesn't really create a well known identity. Spoke about with collaborative partner, and it doesn't make the most out of her illustrations and it takes away the human element which what strengthens the concept on he previous designs. When printed out the blues also look to similar when placed next to one another, therefore maybe the colours need to be reconsidered. The repetition of the flowers across the design is too much, and takes the success of the concept away from the designs.
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