Buddy Scheme Logo: Typeface

•  Circular Std
• Rounded edges.
• Friendly, familiar typeface.
• Fits with the organic lines of the illustration.
• Thickness of the stroke works well and contrasts well against the illustration.
• Works well for the brief, engaging and encouraging people to use the scheme.
• Typeface may been seen as too young/immature.
• Patronising.

•  Proxima Nova Alt Bold
• More serious tone.
• Still fits with the loose lines of the illustrations.
• Not too geometric.
• Still approachable and friendly typeface.
• Fits better along the lines.
• Easy to read.

• Motor Oil
• Too harsh with the pointy and geometric shapes and edges.
• Contrasts too much with the illustrations.
• Harder to read from a distance.
• The type doesn't read or flow well.

• Futura Bold
• Futura Medium
• Bold type is too much and is too heavy a contrast.
• Bold works well/better when the text and type is smaller.
• Medium Futura is successful and works much better than bold Futura.
• The apex of the 'A' is quite harsh as it looks too sharp and geometric, similar to motor oil.
• The 

• Helvetica
• Too simple.
• Looks too serious.
• Isn't very friendly or approachable.
• Overused typeface.

• Keep Calm
• Works well.
• Right balance between geometric and organic lines.
• Contrasts well with the lines of the illustration. 

Summary

• The most successful typefaces from analysis and feedback are Proxima Nova Alt Bold and Keep Calm.