The colours chosen have come from the colours of the uni, has the busy scheme is ran by the university, and therefore students will also now it's an actual scheme and it's safe. Due to the nature of all the fly postering around university, those colours below are represented and imply the colour of the university building, logo and website.
From feedback the most successful colour is blue, as it has connotations with relaxation and reliability. These are important aspects of the scheme itself, and therefore it makes the design successful if these ideals are also shown through the use of colour within the design.
The pink was liked during feedback, however there are connotations with the colour being feminine. What works well with that colour is that it's bright and will stand out against the other posters and logos throughout the university.
The black would work well in print, as if things were printed in black and white it wouldn't matter. However, black wouldn't stand out against the other collateral on the walls around university, and it would be overlooked and missed out. Whereas the blue could become associated with the buddy scheme and therefore people and students will connect this colour to the scheme when they see it.
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