Grown Up Chocolate Company Identity - Prototype 2 - Response to Feedback

Designs

The below designs have been created and designed in response to feedback from the previous designs. The illustrations have been moved to make a bigger thing and concentrate the consumer's eyes to these more and this is the main feature of the artwork on the packaging and also represents the identity as a whole. The flower illustrations relating to each concept and illustration on each box has been repeated to make the design more cohesive as a whole. The tasting note has also been moved to increase legibility and to make sense of the hierarchy more. There is more white space between the text and illustrations, to give them more room to breathe and to create a more clean cut design which isn't too crowded. 

Feedback

• The design still looks quite busy, experiment more with layout and arrangement of illustrations and text.
• Change the placement of the logo to a more suitable place which can then be repeated and consistent placed in the same place throughout all the different designs. 
• The other illustrations need to be collected from the illustrator and therefore will make more sense when having the different flowers relating to each of the illustrations.