OUGD505: Colour Research

• Using colour to reinforce or highlight an idea to provoke an emotional response from the user or to draw attention to specific parts.
• Red, power, passion and energy.
• Orange friendship, unification and youth.
• Yellow, happiness and enthusiasm. 
• Green, growth and environment.
• Blue, calm, safety and reliability. 
• Vibrancy of colour is important. 
• The right colour schemes can help usability and legibility and create an emotional experience in the user. 

• Keep colour combinations simple, this will help to improve user experience.
• Simple colour schemes helps make content easier to understand.
• Monochromatic colours go well together creating a soothing effect.
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• Analogous colours. 

• Complementary Colour Scheme
• Can be used to attract a viewer's attention. 
• Using a dominant colour and then using a complimentary colour for accents.