After whittling it down to two different names for the brands, it was discussed with the illustrator what to call it and what kind of style and colour would be most suitable. Relive, is appropriate as it represents both the idea of nostalgia and reliving memories and also the goodness and healthiness of the bar will help you to live a fresh hand healthy lifestyle, whilst also being indulgent in flavour and memories. Wistful applies to the nostalgia concept again, encouraging the idea of wistful memories and a longing for indulgent flavours and something filling and sweet.
After discussing with one another and receiving feedback from peers, it was decided that Relive would be the most appropriate name for the new identity.
Below shows design development of the logo, using the same colours used within the packaging. Trying out different kerning, outlines and stroke thickness. The typeface used is the Headline One font, as this is used throughout their identity and within the brand guidelines it stated that this had to be used within the design.
The most successful designs were those using the more neutral colour tones and schemes, rather than the blues, as it would mean that they would flow and contrast against the other colours better and stand out alongside them too.
Kerning wise. the wider kerning worked better as it made the logo and therefore the brand seem more clean, high quality and natural, the same goes with the outline and stroke rather than having the type all filled in.
When discussing with the illustrator she also though that the wider kerning and outline logo worked best to represent the identity and what it stood for. Other feedback consisted of saying that they lighter brown may be hard to read if the stroke is too thin. The colour which worked best was the more yellow, copper tone, as this also worked well with the rest of the colours in the palette to be placed and used alongside eachother.
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