Buddy Scheme Logo: Developments

Designs and Feedback

After receiving feedback from the previous designs, it was decided to draw the illustrations by hand, rather than creating them on illustrator. As the designs on illustrator looked too structured and formal which doesn't represent the ideals of the buddy scheme.

By creating the illustrations by hand, means that the logo seems more approachable and personable and informal which is what the buddy scheme is about and therefore will then show these important aspects through the design and encourage more people to use. Especially if the logo is more in their tone of voice and is therefore more engaging.

Above shows the best of the illustrations, from feedback it was taken that these were the most successful and best illustrations to go ahead and experiment in the form of the logo. 

Below shows colour experimentations, experimenting with the colours which are associated with the uni, the blue and pink. Then black as this would work well most digitally and in print, the green and purple were chosen as research stated that these are most approachable and relaxing colours, which is what the buddy scheme helps students to feel. 

Below shows initial experiments with different type layouts, first of all trying the type within the illustration, therefore this means that the logo works as a whole and everything is cohesive and joined together. However the angled type didn't seem to work and the type looked quite squished inside of the cup. 

The most successful designs and layouts were the all black illustration with the type inside both of the cups, as the type is small enough to fit in. Anther successful layout is the other opposite all black one which uses enough white space whilst also keeping a cohesive design.

Below shows further experiments using all of the same colour, which seemed to work best, rather than using a two colour scheme. The type layouts work well as it gives enough space for the illustration to breathe and frames it, therefore it makes the illustration the centre focus of the logo. 

The purple would be hard to see from a distance and also the green looks too much like a sustainability logo for the university rather than the buddy scheme. Therefore these two colours were discarded, and the other colours and layouts were continued to be developed. 

Below shows the most successful designs selected from feedback, however the colours still needed to be experimented with. The top left design seems to be the most successful, as it incorporates the type into the illustration making it a cohesive design. Whilst also allowing the added tagline room to breathe and creates enough white space. It also means that the logo could be used on it's own without the tagline. Although one issue is that there seems to be too much white space within the other cup illustration. The top left design also is successful, as it makes the logo look cohesive together, whilst also remaining balanced.

Summary

• Develop the two most successful designs further.
• Using black, blue and pink.
• Using the same colour throughout one logo, monochrome.