Design
Initial layout designs, after receiving the final illustrations from the illustrator. Applying a natural colour scheme, inspired by colours from nature, specifically seasonal times, autumn, when there is the most indulgent and decadent food and ingredients around. Repeating the idea of the repetitive patterns which were experimented with tin the very initial design stages. The design has taken elements and the most important mandatory requirements from the brand guidelines to make sure that the design fits within the Grown Up Chocolate Company brand and also to make sure the packaging allows space for all the important information to be included on it.
The added tagline, just reinforces our design concept and also the concept of the grown up chocolate company themselves. The idea that the chocolate bars are nostalgic and are reminiscent of adult's youth period. It also reinforces our concept that the brand and illustrations represent those activities that adults miss from their childhood, mainly those involving nature and the outdoors, to fit with the theme of the healthy and 'free from' bars. The illustrations also relate to their important focus on their handmade, decadent image, therefore the design and illustrations as a whole fits in with their brand ideals and aims.
No comments:
Post a Comment