Below shows the final Landing page (Figure 1) for The Grown Up Chocolate Company's free from range. This was drawn out and designed by the illustrator, using the same illustration used on the packaging artwork, making sure the identity is cohesive and reinforces the designs and the concept of these designs.
The developments of the layout, were trying to utilise the white space well and trying to fit the most important information onto here.
One of the most successful layouts is figure 6, using a pop up on another layer rather than trying to cram all the information into one small white space. It looks professional and is also in the same style as other landing and promotional pages out there. All the information fits on and it creates a hierarchy of information. The only issue with this is that it may be taking away from the illustrations.
Figure 5 also works well, however the placement of the key visuals, almost puts the page off balance. However it doesn't cover or ruin any of the illustrations on the landing page and also utilises all the white space on the design. However because of this it may mean that the page looks cluttered with too much going on.
Figure 1
Figure 2
Figure 3
Figure 4
Figure 5
Figure 6
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