Sunday, 20 January 2019

Brief 2 - Photography Branding - Research

Scandinavian Design 

Canva Article

Serene colour palettes, sleek lines, natural resources.
Functionality, utility and timeless beauty. 

Clean Lines and Forms

Minimal ornamentation, straightforward lines, contemporary and sophisticated. 
Using simple shapes as design elements.
Repetition.

Alvar Alto
BVD

Simplicity

Reduce complexity.
Straightforward as possible.
Most essential design elements. 

A. Andreassan, Bond Agency

Minimalism

Stark, radical, reductive forms. 
Geometric abstraction. 
Coco Chanel. She used to say: “When accessorizing always take off the last thing you put on.” So as you design, take a step back and consider if those design elements are absolutely essential.

Airtime Identity

Colour Palette

Honest, clean and straightforward. 
Earthy, warm hues. 
White, cool greys, sky blues and cream shades. 
Earthy, muted palettes. 

Golden Eggs
Merimekko

Nature Inspired

Design elements modeled after nature. 
Wood textures, beautiful colours, shapes and patterns. 
Adding warmth and familiarity. 

Lunawood, Bond Agency

Use of Light

Using light to produce visually appealing pieces. 
Hard to remember to look to light whenever we need inspiration.

Craftsmanship

Natural resources and an individuals ability to create stunning pieces from them.
Ability to transform raw material into beautiful design. 

Tian Gan

Scandinavian Designers

Saana ja Olli
BVD
Gustav Karlsson
Kristine Gulheim
Sigridur Run



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