Brief 2 - Photography Branding - Logo Development

After experimenting quite a lot with the shapes and lines taken from the photographs, none of the ideas seemed to be strong enough and also seemed to represent an illustrator rather than a photographer. Whilst doing further experimentation it was discovered that the shapes and lines actually looked very similar to letterforms or could at least be turned into letterforms. Therefore development below shows experiments with the shapes, creating the initials and name of the Client.

The designs below seemed too harsh, especially when in black, it looked too industrial, a much more softer approachable design was sought after. It also wasn't very legible as an 'M' there were too many crossovers of the shapes and wasn't recognisable.

Designs using just two shapes, keeping it a lot more simplistic and therefore easier to read and understand. These shapes and logo would be easy to apply across the range of promotional material also. The most successful colours at the moment were the blue and grey, the orange didn't seem to fit in or represent the Client's personality well.

More experiments using solid shapes with the 'M' logo design created using the lines and shapes. Although the logo didn't seem to fit perfectly in ant of the shapes, therefore it was decided with the help of feedback that the logo was strong enough to stand on it's own. 

Below shows some different colour variations, beginning to get rid of the orange and look at the blue, pink and grey as a colour way, these colours were also taken from the Client's photographs, so were still in keeping with her personality and her practice.