Below shows development of the incorporation of illustrations on top of the photographs, initially using black and white. This was a joint effort as we all had different drawing styles, therefore we all had a go to see which would be the most successful.
The illustrations below were quite simple, however they weren't quite what we were looking for, but we did thing the black and white worked well.
Below shows illustrations carried out by another member of the team, a more sophisticated approach, which fits in with the target audience much better. Also starting to add text in, looking at how the typography works alongside the illustrations. From feedbakc these were the most successful in terms of illustration style and design, however the illustrations weren't adding anything to help communicate the design and the photographs seemed to work better on their own.
More experimentations were carried out looking at different layer style on photoshop, creating monochrome pictures and coloured illustrations. However these definitely weren't working, they looked too immature and definitely didn't sit in with glade's aesthetic.
The other member of the graphic design team, began to look at how we could incorporate the typography into the photographs in an illustrative style, rather than the illustrations themselves, trying a different approach. Inspiration for the idea is shown below. However we didn't go ahead with this idea as again, it wasn't strong enough and the illustrative typography didn't fit with all of the chosen photographs. We needed to go back to a more sophisticated and simple style to best represent glade as a company and also to successfully communicate out idea across.
We to look at Luerzers Archive for inspiration for the placement of typography and how it has been done and carried out in other adverts. Which showed us that the typography doesn't need to be that bug and that the photograph needs to be the main focus and element of the design.
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