Initial Ideas
- Day to Night
- Day drinking and evening drinking
- Objects which represent the type of people/ target audience
- Different scenarios you would be drinking; Business Meetings, Clients, Social Life, friends, family, dates.
- People dressed like the characters on bottle.
- Personality
- People standing out in different environments within the City
- Everything switching, standing out. Switching outfits.
- Looking into thing everyone does in everyday life.
- Looking at the opposite of this.
- How to be different.
- Breaking new grounds - How being different helped people be successful, invent/come across new things.
- Location based
- Ultraviolet light, neon lights, glow in the dark.
Final Initial Ideas
- Pioneers
- Characters
- UV Light
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