Sunday, 20 January 2019

Brief 2 - Photography Branding - Cereal

The client is a fan of Cereal Magazine and stated that it was a great source of inspiration and also would give a good grasp on the style, design and other areas of their own branding and feels it fits alongside the aesthetic of their work and style. The client enjoys Cereal for its minimalism, geometric shapes, colours, tones and the textures of the stock of paper, the continuity and consistency throughout the publication. 

Cereal has a very muted and undersaturated colour scheme, which means all the photos are consistent throughout the book and all look like they have come from the same place. It uses very earthy, neutral colours and different tones of grey.

Cereal describes themselves as a 'biannual, travel and style magazine' based in the United kingdom. With each issue focusing on a select number of destinations, alongside engaging interviews and stories on unique design, art and fashion.  







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