Wednesday, 23 January 2019

Brief 4 - Childline - The Illustration Idea Book


  • The goal of the illustrator is to engage that audience on multiple levels of perception and understanding. 
  • Illuminate, comment, entertain, teach, invent and reflect.
  • Originality and familiarity. 
  • Frames and conveys ideas.
  • Inspirations, influences and imagination.

Speech Balloons - Communicating in a bubble

Emotive Animals

Anthropomorphism - the transference of human characteristics onto animals. 
Every kind of audience is attracted to beasts with human attributes. 
An animal with personality may often be a unique character that has it's own traits. 

A Direct Message

The main purpose of an illustration is to deliver a message. 
Narrowing the focus to one or two essential attributes. 

Playing with Proportions
Creating Conflict
Infantilizing - Making the big seem small 
Nostalgic Paraody

Create New Worlds

Cityscapes - Lotta Niemenen
Embracing Chaos
Lost in pattern
Comical Fantasy
Optical Paradox
Conjuring Ghosts - Kindling the powers of imagination

Caricature

Facial Symbolism
Contortion
Facial Recognition
Recycled Materials
Natural Features

Transform Cliches

Subverting the obvious
New Art from Old Icons
Intuitive Thinking
Playful Objects

Symbol and Metaphor

Ideas from the past
Suggested Messages

Illustrators rely on these commonalities to express their messages.
Literal way or coded message.

Juxtaposition
Being Clear
Imprecise Precision
Mixed Meanings 
Transforming the Commonplace

Visualise Data




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