Research
Artisan Website:
Use lots of humour in how they describe the brand, the idea and the people that work in the company
Bright bold colours on every page
Very descriptive ways of explaining their drinks (lots of adjectives)
The colours on the bottles compliment the colours of the cocktails that they make using their tonic
Clean, simple layout
Geometric shapes
Types of Drinks:
Born in a bar not in a lab
Classic London Tonic
Aroma: distinctive quinine aroma with a hint of citrus
Flavour: quinine bitterness and natural sweetness
Texture: soft and elegant
Perfect mix: dry gins for a classic gin and tonic
Skinny London Tonic
Aroma: clean and citrus fresh with a dry finish
Flavour: bone dry with citrus notes
Texture: crisp and light
Perfect mix: something less sweet
Violet Blossom Tonic
Aroma: fresh and subtle, elderflower, apple blossom and violet
Flavour: floral sweetness with lemon acidity
Texture: clean and refreshing
Perfect mix: try with a non alcoholic cocktail or on its own
Barrel Smoked Cola
Aroma: cola sweetness with smokey notes
Flavour: an adult cola with smokey aftertaste
Texture: full bodied with clean finish
Perfect mix: craft bourbon, premium rum or whiskey
Bottle Art:
London Gent
Sketched during rush hour from a pub near London's Savile Row. This dapper gent puts his own stamp on dressing for business in the city.
Kill them with kindness
No Guns! Life's better with kindness and a great pair of heels. A tongue in cheek take on a London Guard strutting down the catwalk at London Fashion Week.
Madame Violet
This elegant lady was sketched straight from the steps at the Cannes Film Festival. She has an effortless style and grace along with a playful twist.
Smokey Joe
Steve wanted a cowboy... but I just don't like cowboys! Joe is a gent who takes his hat off indoors, he's creative and a bit of a quirky character, just like our Barrel Smoked Cola.
What is Gin?
February 2008, new EU definition recognising and legislating what can be termed as a 'gin' passed into EU law as part of the revised EU Spirit Drink Regulations. According to this legislation, all gins must be:
made with suitable ethyl alcohol flavoured with juniper berries and other flavourings
the ethyl alcohol must be distilled to the minimum standards stated in the EU Spirits Regulations
the predominant flavour must be juniper
water may be added to reduce the strength but the gin must have a minimum retail strength of 37.5% alc./vol
further ethyl alcohol of the same composition used in the distillation may be added after any distillation
three distinctive definitions of gin: 'Gin', 'Distilled Gin' and 'London Gin'
Distilled Gin:
must be made in a traditional still by re-distilling neutral alcohol in the presence of natural flavourings but there is no minimum strength stipulated for the resulting distillate; additional flavourings, sweeteners and other approved additives may be added after distillation and these can be natural or artificial; approved colourings may be used to colour distilled gin.
London Gin:
must be made in a traditional still by re-distilling neutral alcohol in the presence of natural flavours but there is no minimum strength stipulated for the resulting distillate; the ethyl alcohol used to distil London Gin must be of a higher quality the standard laid down for ethyl alcohol. The methanol level must not exceed 5 grams per hectolitre of 100% alc./vol; the flavourings used must all be approved natural flavourings and they must impart their flavour during the distillation process; the use of artificial flavouring is not permitted; the resultant distillate must have a minimum strength of 70% alc./vol.; no flavourings may be added after distillation
History of Gin - Why People Drink Gin
Bartender innovation
Cocktail culture emerged in the noughties
The Savoy Book - Books are full of recipes that call for gin.
Good gin needs an excellent balance of flavour.
Pioneer distilleries from the US and UK (and now Australia) campaigned for changes in legislation preventing them from distilling on a small scale. Many of those distillers set out to make whisky and while waiting for barrels to mature have experimented with making gin.
The spirit's versatility.
The recent cocktail revival, and the spirit's flexibility and history behind the bar, and the rise of the small distillery.
The spirit is complex in its history, in its culture, and in its flavour.
The distillers' choice lends locality, personality, and character to these spirits, again appealing to the contemporary bartender and gin drinker.
A "good gin" should be applied in a good way. Let the ingredients that it's combined with -- whether vermouth, tonic, citrus and syrups, or simply ice -- showcase best qualities and core flavors of that gin, and it will, in turn, showcase the variety and versatility of the spirit as a whole.
Gin has stood the test of time, gin has been there since the 18th century.
Gin is a distiller's personal signature on a product.
Where vodka bores, where whiskey falls in tedium, where tequila is raucous... there stands Gin. Still there; always there. You were but distracted for a moment.
Provenance
You're never able to get bored with it.
It enlightens all your senses.
A good Gin for me regular starts with the story. The passion behind it often comes through in a good Gin.
Production time is relatively short.
Gin's core audience matches closely with that of the most active and engaged social media demographics.
Tonic Water
Under ultraviolet light, the quinine in tonic water fluoresces.
It is a carbonated soft drink in which quinine is dissolved.
Quinine was added to the drink as a prophylactic against malaria, since it was originally intended for consumption in tropical areas of South Asia and Africa, where the disease is endemic. Quinine powder is so bitter that British officials stationed in early 19th century India and other tropical posts mixed the powder with soda and sugar, and tonic water was created.
The first commercial tonic water was produced in 1858.
Most tonic water today contains less quinine and is used mostly for its flavor.
It is usually sweetened, often with high-fructose corn syrup or sugar.
You can order it in a bar in Spain or buy it in a grocery store in the rural American South. But knowing its vibrant, thoroughly British history may earn you more cred than just drinking it.
Priestly published a paper on carbonating water by dissolving a combination of sulfuric acid and chalk into it. Later that century, a businessman named J. J. Schweppe used this approach to create a process to carbonate mineral water.
"THE GIN & TONIC HAS SAVED MORE ENGLISHMEN'S LIVES, AND MINDS, THAN ALL THE DOCTORS IN THE EMPIRE"
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