Their existing branding and website has a focus on bright colours, along with illustrations. Different styles of illustrations infer the different people and feelings that people use and come across child line for.
They use pattern illustrations, using repeat patterns, illustrations of people, objects, all relating to the different aspects of Childline.
Using and taking inspiration from the colour schemes already created and being used will mean my designs will be in line with the Childline brand and won't look out of place.
They use sans serif typefaces, as this is a lot more friendly, approachable and contemporary and is appropriate for their target audience.
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