Initial development took the idea and proposition of 'Changing the Game' using the photographs edited in the style and inspiration from the Ikea adverts. The photographs are quite strong images and work well on their own.
The introduction of typography and text, looked at using quite fun, childish typefaces to communicate the idea across. Also the colours of the text have been taken from the image and photographs themselves to keep a cohesive feel. Below shows initial developments for what would be the double page spread magazine.
Experimentations with type colour and size and typefaces, the most successful designs were the ones using smaller text and using white to make it stand out. The coloured texts and the handwritten fonts by themselves didn't fit with the aesthetic of the campaign. The designs and photographs didn't seem strong enough and weren't getting the message of the advert across.
Further developments, looking at the instagram adverts and ad shel, again using handwritten style fonts to communicate the idea of adulting and the playing games idea of the adverts. The placement of the type, the typefaces themselves and the colours didn't seem to be working.
As a team we decided to develop another idea, maybe introducing the use of illustrations to add something to the photographs and combing photography and illustration.
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