We changed our idea from 'Changing the Game' to 'Get the game back', due to getting feedback from the Creative Advertising tutors, it got our idea across better and made more sense for the target audience.
We went back to just using purely photographic elements alongside typographic elements. Below shows developments with different typeface layouts, colours and sizes.
The introduction of ornamentation was used to make the text stand out more on top of the photographs as in some areas it wasn't very legible. The most successful typefaces were the simple, clean cut sans serif typefaces, such as Helvetica and Avenir. The colour white also is the best colour for the typeface to stand out against the photograph. However the design still didn't seem to have enough impact or communicate the idea successfully.
We decided to experiment with a much more stripped back, elegant style, using colours related to glade's brand already. And using a sans serif, very minimal typeface to communicate the cleanliness and the sole purpose of the product of shake n vac cleaning the carpets.
However when applied to the range of photographs for the different styles of adverts, feedback suggested that it didn't really relate to the target audience. The design would be successful if the adverts were aimed at an older, more mature audience, however the intended target audience of young adults didn't come across.
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