Initial Ideas
Day to Night
Day drinking and evening drinking
Objects which represent the type of people/ target audience
Different scenarios you would be drinking; Business Meetings, Clients, Social Life, friends, family, dates.
People dressed like the characters on bottle.
Personality
People standing out in different environments within the City
Everything switching, standing out. Switching outfits.
Looking into thing everyone does in everyday life.
Looking at the opposite of this.
How to be different.
Breaking new grounds - How being different helped people be successful, invent/come across new things.
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