Brief 3 - JB Springs - Brief

Brief 3 - JB Springs

Brief

JB Springs are embarking on a project named ‘Springtelligence’, which will provide knowledge and skills in areas of spring design, engineering and manufacturing to address the current skills gap in the spring industry. The project will start at Primary School level (5-10 year olds), teaching children the basics of springs. For this, looking for an artist to design a company avatar that they can use as a mascot to promote Springtelligence.

Background/ Considerations

Established in 1895 as John Binns & Son (Springs) Ltd, JB Springs has witnessed many changes in the manufacturing landscape, whilst remaining a family-run company. JB Springs now proudly operates from purpose-built premises equipped with the latest technologies in the production of springs and wire forms.

Mandatory Requirements

-        The avatar will be called “Max Stress”. 

-        There are no stipulations or limitations on the form the avatar takes – the design should be related to springs in some way but this is open to interpretation – so be creative! 

-        There are no specifications on colour. 

-        Consider the uses of the avatar and the audience – 5-10 year old children.  

-        Think FUN, ENGAGING and INVENTIVE!

Deliverables

-        The designer will be asked to produce four images of the avatar: 

-        Neutral – happy and smiling (main version used) 

-         Excited 

-        Thinking / pensive 

-         Saying hello / goodbye