Brief 4 - Childline - Brief

Brief 4 - Childline

Brief

Produce illustrations and animations around some key themes, that will help 13-18 year olds going through a tough time.

Background/ Considerations

Child line is a free, private and confidential service where young people can be themselves. Whatever their worry, whenever they need help, however they want to get in touch. Our trained volunteers are here for children and young people online, on the phone, anytime.

Young people talk to Childline about anything that’s worrying them. Last year mental and emotional health was the top concern, with 22% of counselling sessions about these issues. The top 10 searches on our site last year were:

·      Self-harm

·      Bullying

·      Puberty

·      Exams

·      Anxiety

·      Depression

·      Games

·      Suicide

·      Sexting

·      Sex

Here are some ways we support young people experiencing dark thoughts:

·       Imagination. Imagine things are going well and you’re coping. In your mind, picture a favourite place. It could be somewhere real or made-up. Imagine you're there. Create a mental image of yourself coping really well and getting help with what’s going on;

·       Relax. Focus on 1 thing you’re doing right now. Concentrate on your body, not on your thoughts. You could have a warm bath or just lie down on your bed or the sofa. Try tensing your muscles and then slowly relaxing them, or taking deep breaths through your nose and out through your mouth;

·       Positivity. Think of a positive phrase which reminds you that you can cope with things. It should be in the first person ('I' and 'me'). And in the present tense ('I am' or 'I do' not 'I will' or 'I am going to');

·       Exercise. Everyone enjoys something different. It could be running, walking, football, skipping, dancing or yoga. You could try a few different things and see what you like.

Mandatory Requirements

-        Produce illustrations and animations around some key themes, that will help 13-18 year olds going through a tough time.

-        The themes we’d like you to work with and bring to life visually are:

-        Hope and positivity. Imaginative ways of showing the journey to better mental health, a life free of pain;

-        Difficult feelings and experiences. Ways of representing dark thoughts, painful/abusive experiences and trauma.

Do

·       Focus on relatable worries;

·       As a general rule, flat colour illustrations should be used as either vector-based graphics or hand drawn;

·       Be representative – make sure diversity is representative of ethnicities, cultures and religions;

·       Go for general rather than portraits so as many people as possible can relate to what we’re showing, for example show a generic bus rather than a London bus, or showing schools or exams in general rather than clearly maths or science;

·       Use the Childline brand colours as much as you can (but don’t be constrained by them if you think another colour will help with what you’re creating). Guidelines can be found in the downloadable project pack;

·       Often show don’t tell works well – show the way you feel because of a worry rather than the worry itself.

Don’t

·       Show anything that may trigger a young person (causing someone emotional distress by reminding them of feelings or memories associated with a particular traumatic experience);

·       Make the images too detailed or refined – we like a hand drawn feel;

·       Show drinking, drugs, smoking, weapons etc.

Deliverables

-        A set of illustrations or animations based around the two key themes of hope & positivity and Difficult feelings and experiences.

-        Sizing’s of images, on social these would typically need to be 1200 x 1200 pixels, and for the Childline website we’d create a 1600 x 900 version.

-        Animations should be between 10 seconds and 1 minute in duration.