The business cards were printed on Double Sided Olin regular at 300gsm, the thickest paper, therefore they will be more durable and last longer. The cards were printed successfully in terms of size, type and colour. However as it was a laser jet printer it did make the designs come out slightly stripey, if printed again maybe the client could send them off to be printed professionally.
The envelope was printed on matt paper, the colours definitely turned out a lot better and smoother, especially with the block colours. The paper made it easy to fold and bend to create the envelope shape.
The portfolio leaflet showcasing the designs was printed on a thinner, glossy stock, which meant the photographs came out the best they could, looking high quality and professional. Then the front and back of the leaflet was printed on museum heritage, which is a lot thicker and is also textured, adding a more tactile feel to go along with the design of the logo.The front and back pages were then glued on using spray-mount, to give the design a professional and durable feel and look.
The business card and promotional leaflet could then all be placed inside the envelope to be sent off to potential clients and employers, with a brand style that is cohesive across all collateral.
The designs could then also be placed and used on CV's, cover letters and websites.
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