Brief 7 - Summer Ball Poster - Initial Ideas

 Below shows ideas was using circles to create patterns in abstract shapes and spaces, representing both the sun and united, wholesome friendships. Colours of pale blue and yellow come from the colours of the outdoors, fresh blue skies and summer weather. The pastel colours are also reminiscent from the previous year’s branding, but with a more vibrant twist. 

The designs shown below look at experimenting and developing the use of shapes, using different strokes, colours, shapes and sizes to create contrasts within the design. The shapes also represent the diversity and variety of the people and courses of the audience and the university. It has similarities to the Student Union freshers branding earlier this academic year, so is in keeping with their personality and style.