Below shows developments, still focusing on the idea of different personalities, relating to each of the bottles and drinks. Different variations of colours and combinations, seeng which work best together. All of the colours used have been colour picked and taken from the official Artisan website and the exisiting branding.
The adverts focus hugely on typography and copy, as this works best to grab people's attention, gets them to stop and read and relate to the different adverts for the range of drinks. The most successful designs used white with another vibrant colour, as that meant the colours didn't contrast or clash against one another. A sans serif typeface works best as it represents the modern and contemporary design and personality of Artisan as a brand.
However feedback suggested that the designs were very simple and didn't convey across the idea of the mix and match and the designs need to focus on this idea more.
The below designs show further development, looking at the inclusion of the exisiting artwork and the characters that these represent. Again the designs seemed quite simply and weren't 'outstanding' enough, therefore further developments and changes were made to look at using the mix and match idea and applying this to the colours used within the design. Mixing up and contrasting the colours against one another.
Below shows the above ideas mocked up in context, the bright, vibrant, contrast of the colours works well, it stands out against other adverts which already exist out there and also communicates the idea across successfully. The only issue was the type as it's hard to make the text legible whilst also fitting into a grid and being applied across all the designs. Next steps were to develop and experiment with different type layouts.
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