The final printed outcomes, when
photographed by the client shows how they all work together as a cohesive brand
style and how each of the elements, of the logo, colour and typography have
been applied to a range of contexts formats successfully. Photographed a white
background also shows how the colours stand out and contrast against each other
to make for a memorable and engaging design which means the client and her work
would be hard to forget.
The designs are successful in terms of
meeting the brief and the needs of the client, they communicate the client’s
fun, approachable and engaging personality alongside her minimal, professional
and tactile nature of the client’s photographs, work and approach to her
practice. The designs are very versatile and can be applied to further
collateral and promotional material in the future, such as a website,
portfolio, CVs and cover letters.
In terms of improvements to the designs,
printing was one of the only issues. In the future, or in terms of extra time
or money, it would have been better to get the designs professionally printed,
especially the business cards. The laser style printer, meant that some of the
designs happened to be not as successful as other printers, this is important
when printing block colours. Another improvement or further exploration would
be to look at designing the client’s website and applying the branding to other
social media if this was needed and if the required skills were developed.
In terms of creating work for a client,
within this brief it worked well and ran smoothly. The client always gave
positive and constructive feedback and was always available, as well as having
an understanding of the designer’s capabilities and a thought out brief.
In conclusion the designs reached the
client’s expectations and more, they were happy with the whole range of printed
outcomes. The colours and imagery communicate both the client’s personality and
practice and successfully create promotional collateral to be sent out to
industry professionals and clients whilst remaining professional and individual
to the client.
No comments:
Post a Comment