The images below shows the development and final design of the book, the front cover represents the four different drinks and the personalities that come with the characters. The same vibrant colours and typefaces have been used throughout the book and the advertising campaign as a whole.
The design focuses on the simplicity but effectiveness of Artisan as a brand and their exisiting design style, incorporating black and white alongside the bright, vibrant colour schemes.
The typefaces Helvetica Bold Condensed and Helvetica Condensed Oblique have been used, to create contrast between the text and type across the design, as well as for in keeping with Artisan's exisiting branding, such as their website and instagram. White space has been used to keep that sophisticated style, so that the high end value of the brand is communicated through the design to the audience, consumers and establishments.
The addition of the characters, further communicates the idea of each drink having different characters and personalities across the campaign as a whole.
The layout and design of the pages below again displays the information in the most effective and simple way for people to read and understand whilst still being in a cohesive style as the rest of the designs and representing Artisan as a company in the ways in which they displayed in the brief, as a premium range selling and being sold in the best bars and restaurants across the UK and Australia. It communicates the right balance between being fun, vibrant and outstanding, with Artisan's sophisticated and high end personality and place in the industry,
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