Below shows further development of the personality test, developing a simple and effective design which the audience and consumers can interact with out and about. The bottles have been used as imagery rather than the characters as this means the advert explicitly relates to Artisan and their drinks. The bold, vibrant colours fit in with Artisan's exisiting branding and personality, as well as meaning that the adverts stand out against any other adverts for similar products such as Fever tree and Schweppes as they generally use quite dark, atmospheric designs.
When trying the design on people, they reacted to the design well and it was interacted with it in the way it was meant to. It adds an interactive element to the advertising campaign and as Artisan mentioned in the brief, it 'stops people in their tracks'.
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