Below shows developments in terms of the the interactive book design, which would be used and shown within bars, restaurants and hotel lobbies. The idea behind the book was to keep with the mixing and matching idea, but to display it in a hands on, tactile, interactive form. The design was created to apply the design and idea behind the personality test to the book, so users would select their personalities which would then take them to which drink is most like them and which one they should then , in turn buy to try and drink.
The design applies the same typefaces and colours used across other collateral of the advertising campaign, therefore it works as one cohesive piece of design as well as each piece being strong enough to stand alone.
The design below seems to simple and needs to be more developed in order to create an interactive and engaging book for audiences and consumers to use and read.
The design of the different personalities works well, this is intended to be used in the form of a flip mix and match book, therefore each personality trait will be cut when it comes to production. Due to the nature of where the drinks are intended to be sold and drank, the design needs to be sophisticated whilst still keeping Artisan's fun and vibrant personality.
Further developments looks at the use of the images and photography which was given by Artisan, utilising their own imagery means that the design will definitely be in keeping with their design style and means the photographs are sophisticated and high quality.
The same typeface and style of type has been applied across the design, just as in the posters the same vertical type direction has been used. Next steps to develop the design even further are to experiment and develop the layout, especially when adding the information about the drinks, making sure it continues to communicate the big idea across as well as being legible and easy for consumers to use and understand.
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