Below shows further development of the poster designs, the design kept the elements which were successful from earlier developments such as the mix and match of the colours, which creates a much more outstanding piece of design, rather than using one flat colour.
The type has been experimented with and placed vertically, which also keeps the type consistent across all aspects of the campaign, such as the personality test. Placing the type in this way also stops people in their tracks as they have to look at the advert in a different light. The typeface chosen was again Helvetica Bold, to keep the typeface consistent across all collateral.
The imagery of the bottle also makes the audience aware immediately what the advert is for and also means they now know what the product looks like if they were to go out and buy it or try it, as well as incorporating the logo to add to this instant recognition.
The use of creating two different posters for each of the different drinks, means that it creates a whole range of adverts which can be used all together or stand alone. The different personalities for each bottle keeps the idea of the mixing up of personalities and also creating individual campaigns for each drink.
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