Brief 2 - Photographer Branding - Brief

Brief 2 - Photographer Branding

Brief

To create a brand style and design a range of printed promotional material for a graduating Photography student, interested in applying for Jobs, Internships and Careers in both the photography and creative industry.

Background/ Considerations

The client’s photography style is very much focused on food and lifestyle photography and would describe her work as classy, versatile and minimal. The client would also like her personality as well as her work to be represented through the design, therefore it needs to communicate a positive, approachable and friendly design.

The client takes inspiration from Cereal Magazine, Scandinavian Design influences, Pinterest and Instagram. Her work has a focus on colour, texture and distortion and this therefore needs to be communicated within the design.

Ultimately a versatile design for the branding of the client, which can easily be used across a range of media and printed material, both online and physically.

Mandatory Requirements

-       Needs to communicate both the Client’s style of photography and how she works.

-       Also needs to communicate the Client’s personality through the design.

-       Needs to be versatile and be able to be applied on screen and printed materials.

Deliverables

-       Business Card

-       Logo

-       Promotional booklet/leaflet

-       Physical pack/packaging