Research was undertaken by the Creative advertising student to look at the different target audiences that the product could be aimed at. We wanted to bring the product into the 21st century and move away from the typical audience of middle aged women. We wanted to direct the advertisements at millennials, typically students, graduates and younger people who have just started on the property ladder. Looking at the idea of adulting and what makes younger people feel like they have their life together, comparing themselves to what they were like when they were younger to how they are now.
The target audience was taken into consideration when looking at initial ideas, all the ideas were aimed at this idea of 'adulting' and what younger people can do to take care of their houses, make their parents proud.
It was also taken into consideration when deciding which adverts to design and where they were going to be seen and put up Therefore we decided that a lot of younger people are commuting, so we chose an ad shel, also social media is also a very important aspects of young people's lives so we chose to have an instagram ad and campaign also, and finally a magazine ad, as through research it was taken that younger people still do read and are interested in magazines.
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