The final three designs when placed in
context work successfully and definitely further enhances the design by
bringing the colours out and bringing the design to life from a flat colour
design on screen to a final printed outcome.
In terms of evaluation looking at the
successes and positive aspects of the design, the colours are one of the most
important elements to the design not only do they really emulate the atmosphere
and general interior of the previous event, they also give out feelings and
memories of Summer in general and definitely help the design to stand out and
catch people’s attention against other posters and placed up in various areas.
The designs also successfully represent
and match the personality of the Student Union, both with the students and
staff in general, but also their previous branding, posters and designs. The
designs come across fun, approachable and friendly whilst also relating and
communicating to a huge range of people.
Looking at improvements which could be
made or comments from feedback, as the brief stated that the Summer Ball was a
formal affair, it could be said that this isn’t communicated through the design
and using more subdued colours and serif typefaces would be more suitable.
However the aim of the design was to approach the brief in a more contemporary,
light hearted way as creating a more approachable design would definitely
encourage more people to attend.
The design itself, could come across as
quite immature of childlike, however it communicates a more playful design
approach, representing the entertaining and lively atmosphere of the event and
the ‘young at heart’ nature of students in general.
In conclusion, the design may not
communicate the event as an overly formal affair, however it is successful in
creating a fun, inclusive design which successfully expresses the nature and
atmosphere of the event, the student union as well as the audience of people
attending. The designs stand out, they are celebratory and nostalgic, inferring
the memorable experience celebrating achievements amongst friends, music and
drinks.
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