Below show experiments with colour, seeing if the designs work outside of just monochrome or black and white tones. Using the different shades of blue from JB Spring’s identity helps to see if the designs work alongside their personality, logo, company and website. Also experimentations with negative space, seeing if the design was successful on coloured backgrounds.
Feedback suggested that the simplicity of the designs worked well and they work better because they aren’t complex or detailed. As well as the human elements of the arms, feet and heads coming across through the designs, there were also elements of letterforms.
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