The designs placed in everyday, real
world contexts show how successful they are, especially how they have each been
especially designed to fit their specific context and type of advertisement. As
stated previously the designs all work well, both altogether and on their own
as individual adverts, which is another reason why the campaign is
successful.
The advertisements also have the right
balance between staying and in keeping with both Glade’s and Shake and Vac’s
branding and personality whilst also successfully communicating a fresh, new,
contemporary take on Shake n Vac for the intended younger audience.
In
terms of changes or improvements to push the project further, one aspect would
be the photography, as it is quite amateur. If the equipment or professionals
were available to get on board with the project, then real models and higher
quality lighting and cameras could be used to improve the overall design.
Also although it does communicate and
engage to the younger audience, it probably would be more successful in doing
so by using more vibrant colours within the design, however this would have
taken away from the overall glade brand.
In terms of working in a creative team,
some issues arose within the differences in the ways both Creative Advertising
and Graphic Design work and also a difference of ideas and making compromises.
Also the Creative Advertising member of the creative team definitely
overestimated the skills of the Graphic Designers which also made for small
problems during the designing and crafting.
It
is successful in terms of communicating the idea and communicating to the
intended audience by playing on relatable experiences, which engages the
viewer. It was also interesting and eye opening to work alongside Creative
Advertising, seeing they differences and similarities in the ways in which
graphic design and advertising work and approach briefs.
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