Event Company Branding: Typefaces

• Red velvet and shopping script are too hard to read. 
• Hello Stranger and Shorelines Script were the favourites of the client.
• However the design works well with Bodoni, as it contrasts against the handmade aesthetic of the artwork and gives the brand a more serious, high class tone.
• Most of the fonts shown above didn't have the right punctuation when downloaded, this was noted as a technical issue and therefore couldn't be used within the contact information. 
• Due to the client having their favourite font and the design working well with Bodoni, a compromise was tried out, using both fonts, (shown below).

• The compromise and mixture of two fonts works well and the client like the way it looks.
• However when printed, the client now wants to try handwritten text, to add a more personal touch. 
• Also the handwritten fonts used already, feedback was that it's been used and seen everywhere. 
• Therefore the client wanted her designs and brand to be more original and unique.