Monday, 19 February 2018

OUGD505: Analysing Brief and Ideas


  • The designs and outcomes need to come as a result of research.
  • Thinking about how can the promotional material be interactive and engaging.
  • How can you apply what the brand stands for to different collateral and what collateral is most appropriate. 
  • Looking at what's needed in the classroom environment to meet these brand aims. 
  • Notebooks, perforated pages, to share.
  • Individual notebooks that they can make their own.
  • Logo needs to show individuality and interactivity.
  • Business cards and promotional material need to be connected, engaging.
  • Promotional material is aimed at schools and teachers.
  • Whereas the learning resources are aimed at children. 

  • Key Characteristics:
  • Sound
  • Sight
  • Independence
  • Cooperative
  • Communication
  • Thinking

  • Keywords: How to solve the problem of designing for the different design styles.

  • Sight: Bright colours, images, illustrations big typefaces.
  • Sound: Specific materials for noise and sight.
  • Independence: Changeable, choice, independent work.
  • Cooperative: Interaction, multiple people.
  • Communication: Interaction, engagement.
  • Thinking: Puzzle, logical, tactile. 

- Interaction
- Colour
- Objects
- Choice
- Change
- Materials for sound and visual. 

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