- The designs and outcomes need to come as a result of research.
- Thinking about how can the promotional material be interactive and engaging.
- How can you apply what the brand stands for to different collateral and what collateral is most appropriate.
- Looking at what's needed in the classroom environment to meet these brand aims.
- Notebooks, perforated pages, to share.
- Individual notebooks that they can make their own.
- Logo needs to show individuality and interactivity.
- Business cards and promotional material need to be connected, engaging.
- Promotional material is aimed at schools and teachers.
- Whereas the learning resources are aimed at children.
- Key Characteristics:
- Sound
- Sight
- Independence
- Cooperative
- Communication
- Thinking
- Keywords: How to solve the problem of designing for the different design styles.
- Sight: Bright colours, images, illustrations big typefaces.
- Sound: Specific materials for noise and sight.
- Independence: Changeable, choice, independent work.
- Cooperative: Interaction, multiple people.
- Communication: Interaction, engagement.
- Thinking: Puzzle, logical, tactile.
- Interaction
- Colour
- Objects
- Choice
- Change
- Materials for sound and visual.
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