Thursday, 8 February 2018

Grown Up Chocolate Company Identity: Prototype 1 & Feedback















  • Repeated Patterns
  • Too much white space.
  • Too plain.
  • A more interesting and vibrant colour range.
  • Typeface is too small and doesn't stand out.
  • Kerning is too different in between letters.
  • Typefaces work better when aligned in a specific space.
Next Steps

  • Add more colours and contrast to the design.
  • Create a busier design, especially on the front of the packaging. 
  • Experiment with different colour schemes.
  • Using more natural colours and muted tones. 
  • Apply the final illustrations to the design, rather than the initial sketches and ideas. 

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